![]() More than half (59%) of those same individuals are already spending more than three hours a week crafting content. And, even as the world has slowly reopened to more typical routines, creators aren’t slowing down.īased on Futuresource’s data, most content creators (65%) shared that they expected the time they spend on their work to increase over the next 12 months. These individuals spent more than 75% more money on their passion projects in 2020 compared to 2019. According to the latest research from Futuresource, long-term partner of Shure, 2 in 5 people across the globe are content creators, with more than 40 million people in the world identifying specifically as audio content creators – individuals producing content that requires studio quality audio. ![]() ![]() More people than ever are sharing their talents by creating podcasts, making music, streaming, and gaming.
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